Legendary Ethiopian athlete and prominent entrepreneur Major Haile Gebrselassie is set to expand his hospitality empire with the official inauguration of his latest hotel and resort in Debre Berhan this week. This new establishment marks the 11th destination under the Haile Hotels and Resorts brand, further solidifying the retired runner's position as a leading figure in Ethiopia's tourism and service industry.
Located in the vibrant city of Debre Berhan within the Amhara region, the new resort is expected to contribute significantly to the local economy. Debre Berhan has recently emerged as a major industrial and investment hub in Ethiopia, and the addition of a high-end hospitality venue is seen as a strategic move to accommodate the growing number of business travelers and tourists visiting the area.
Haile Gebrselassie, a two-time Olympic gold medalist and multiple world record holder, transitioned into the business world with remarkable success following his illustrious athletics career. His hospitality chain, Haile Hotels and Resorts, has established a presence in several key Ethiopian cities, including Hawassa, Ziway, Shashemene, Arbaminch, Gondar, and Addis Ababa. The brand is well-regarded for its focus on high-quality service and its role in promoting domestic tourism.
The opening of the Debre Berhan branch is part of a broader expansion strategy aimed at reaching more regional cities across Ethiopia. Beyond hospitality, Haile's business interests span real estate, agriculture, and automotive assembly, employing thousands of citizens and contributing to the nation's economic development. The official ceremony, scheduled for later this week, is expected to draw local officials, business leaders, and members of the community to celebrate this latest milestone in the athlete's entrepreneurial journey.
Source: Telegram / tikvahethiopia